Our Google Shopping experts can help you stand out in the crowded marketplace and drive more revenue for your eCommerce store.
Enjoy a Google Shopping campaign that positions you on top of search results, giving you the exposure you need to sell your products. Let’s get your Google Ads up and running now to experience:
Sit your product feed on top of Google, leaving your marketplace on top of the world. Complete with a dedicated Account Manager behind your Google Shopping campaign, you’ll experience bigger and better brand awareness than ever before, and more customers completing sales towards your product offering. Simple.
Google Shopping can supercharge your sales. Unlike SEO, it puts your products directly in front of customers searching for what you sell. It’s like having a prime spot on Google’s front page, but you only pay when someone clicks.
When you use this strategy to reap traffic from a search engine like Google, the prime objective is to lead consumers to complete eCommerce sales on your website URL. This is done by providing a number of crucial details to them, directly on the first page of search results . For example, a Google Shopping campaign ad includes product information such as:
Just like Google Ads, an e-commerce business or marketing agency can nominate a marketing budget for this platform, ensuring a cost is only charged when the ad is clicked on. For some, this is a more cost-effective way to leverage digital marketing, without heavily investing in a long-term campaign -like SEO.
Additionally, Google Shopping management features allow you to research your competitors, their products and the kinds of behaviour behind their own Google Shopping campaigns. A digital marketing agency that is are experts in this field (like us) can then translate this data into a competitive strategy that’s designed to get the most out of PPC services.
When you’re looking to power up your ability to dominate search engine traffic through PPC, dynamic remarketing is also a great hand-in-hand way to streamline conversion rates. To do this, you’ll first need to enter your product information in Google Merchant Centre. From there, link your Google Ads account and build all relevant data needed.
Once you’ve submitted products for your Google Shopping ads, you can use the same data to use dynamic marketing. This then uses cookies to effectively ‘follow’ those that have interacted with the products through Google Ads, placing recurring advertising in front of the customers to encourage them to complete their purchase.
When people are on the fence about completing a conversion, this is a great way to win them over.
There’s a lot that goes into Shopping ads like this – from navigating the Merchant Centre to dealing with validation purposes and real estate on Google. To make sure you get the most out of all this, we recommend employing help from a Google Shopping agency (like us).
When you have experts driving your campaign, you’re less likely to waste budget on products that won’t convert, or that aren’t optimised via text ads the way they need to be. Google Ads, Shopping and SEO all need consistent monitoring and refinement, so an eCommerce specialist is always best to have on the case.
With all that said and done, PPC campaigns can do wonders for eCommerce stores. As people shop around the internet for the product they’re looking for, you’re able to put your website in front of consumers right then and there, all with instant results.
Unlike content marketing or SEO, a Google Shopping campaign is a quicker approach to getting sales short term. If you’re running special offers or deals, this is the best approach, giving you a direct way to let people know that your brand is offering products of interest for discount prices.
Not sure if it’s right for you?
To know whether Google Ads, Shopping, SEO or other digital marketing techniques are best suited for your objectives, it’s recommended to have your business goals assess by a Google Shopping agency. This will ensure your vision is aligned with the options available to you, giving you the best chance at success.
A part of Google Shopping management includes aggregating reviews on your products and business so that people can see them in your ads. These ratings are shown in the listings, appearing as ratings from 1 to 5 stars.
As word-of-mouth and testimonials are a big part of digital marketing and eCommerce success, obtaining reviews is crucial to your Shopping campaign.
We’ll work to get you those reviews you need
When you choose EDGE as your Google Shopping agency partner, We’ll help you received the reviews your brand needs to power up your eCommerce ads on Google Shopping, encouraging consumers to give valuable feedback where possible.
On your own end, you can also ask existing customers for review via email, or entice them with a special offer for things you provide. If you have their email address from them checking out, this is an easy way to persuade them to leave a review on your Google Business Profile, which can also be displayed on your website.
In the end, reviews land a bigger conversion rate, and our digital agency always works with brands and clients in Australia to improve these instances through Google.
From the Merchant Centre through to the nitty-gritty of Google Shopping management, we know there’s a lot to get your head around with this way of promoting your products.
If your business needs help launching a PPC campaign, let’s get things started with our digital agency team who’s well and truly qualified in crafting exceptional campaigns.
From building compelling text ads to tying in other aspects of eCommerce amplification to your suite of marketing techniques, we’ll create end-to-end campaigns that work hard for your business.
There’s so much to enjoy about advertising on this platform. Experience more growth than ever before with:
Put your business and products under the spotlight with Google Shopping now. Reel in consumers with proven techniques that are designed to put your website on top of search results.
With our agency based in Australia, we continue to build campaigns that work for brands across the country, no matter their niche or product offering.
