Google Ads are the fastest way to attract prospects who are ready to buy directly to your website.
Need fast, measurable results to give your business a competitive edge? We design our Google Ads campaigns to provide exceptional returns on investment while building your brand online.
It’s true – Google Ads is a tried and tested method for attracting eager customers directly to your website. However, it can be expensive to run an Ads campaign, particularly if you’re in a competitive industry (and, spoiler alert: the majority of our clients operate in very competitive industries). You’re bidding against your best competitors for every single click, and without constant management and optimisation, those careless clicks add up to a huge marketing bill each month.
When you work with EDGE, our experts write personality-packed ad copy, designed to show up at the right time, to the right customers. Our process uses artificial intelligence tools that provide powerful insights to drive your costs down and your profits up.
At EDGE, we don’t take a scattershot approach to any of our digital marketing strategies — Google Ads included. Instead, we research the top-performing queries for your business when we decide where to allocate budget. While many agencies stop there, we take an alternative approach to Ad campaign management.
We look at the intent of every search query and only bid on those that indicate the searcher is at the point of purchase or enquiry. In other words, you’ll only be allocating money to search queries that have a high chance of converting into a sale or enquiry.
This strategic approach results in:
If you’re unhappy with your current Google Ads results, we’re here to support you. Our team has been a trusted Google Partner since 2002. This partnership gives us access to specialised training, support and resources directly from Google and allows us to set your business up for success from the start.
Advertising on Google Ads is a non-negotiable for most industries, as it’s one of the best ways to increase your reach across the country and beyond. Our team uses our specialised expertise and decades of experience working in the Google Ads platform to deliver the best possible results for your budget.
As a full-service digital agency, we integrate your Google Ads with your other online marketing activities. We never allow your paid traffic to cannibalise your organic traffic, making you pay for clicks that you otherwise would have earned for free. We always take an integrated approach to your marketing, ensuring that all of your channels work together to provide you with the best possible results.
Managing your company’s Ads is easier than ever when you partner with our reputable Google Ads agency. As leaders in the industry, our digital marketing agency carries a solid understanding of Google Ads (previously known as Google Adwords) and the fundamentals of search engine marketing.
Kick things off with our pay-per-click (PPC) management services and search advertising that’s handled by our team of specialists. Find out more about how EDGE is managing your Google Ads campaigns by reading our FAQs.
Google Ads (formerly known as Google AdWords) is a platform developed by Google that allows businesses like yours to display ads on Google Search, YouTube and its partner websites. It’s designed to promote your products and services by targeting specific keywords, locations and audiences.
The Google Ads platform works on a pay-per-click (PPC) model. This means with Google Ads you only pay when someone clicks on your ad, making it a cost-effective tool for driving traffic, leads and sales.
The ideal Google Ads spend would vary widely by industry, depending heavily on the cost per click (CPC). In some industries, like telecommunications, the CPC can be over $100. While in other industries, like consumer goods, it can be as low as $0.50.
A rough guidline we can give you:
As an agency we don’t work with budgets smaller than $1,000 per month.
Contact us to get an estimate of the ideal Google Ads spend for your business.
At EDGE, we measure results for our Google Ads campaigns, we track several key actions and KPIs:
The three main reasons to work with a Google Ads agency like EDGE are: experience, expertise and quality control.
Rather than concerning yourself or your in-house marketing team with learning the complexities of Google Ad’s ever-shifting algorithm, we bring you our expertise and experience, and do the hard work for you.
As a Google Partner agency managing a wide range of campaigns, we have access to a large data set from different industries, which enables us to spot trends and optimise performance more effectively. Our Google Ads specialists know what works in different industries and what to avoid, and we’re experienced in navigating complex ad strategies successfully.
Our team firmly believes in ongoing vigilance and adaptation to changes in the market, keeping campaigns aligned with best practices, new features and tools to allow for the most efficient use of ads budgets. We provide quality control by continuously monitoring and refining your ads to ensure you’re getting the best possible return on investment.
The Google Partner badge is limited to agencies with a wide and varied portfolio of clients and almost faultless results, such as high click-through rates and international exposure.
Google Partner agencies must have client base growth that is linear and consistent, rather than exponentially achieved by bots or by overly saturating content with keywords. This strategy ensures that Partner agencies are held accountable both to Google (with their spending requirements) and their clientele (through providing optimal profit margins and ever-increasing reach).
Edge Marketing has achieved and maintained the Google Partner status over the past years, which demonstrates advanced knowledge and experience in running Google Ads, ensuring efficient campaign management, optimised ad performance, and more effective use of advertising budgets.
While Google Ads and SEO are separate marketing tactics, and ads won’t directly improve organic rankings, Paid Ads and SEO can complement each other in several ways. Google Ads campaigns offer more comprehensive data insights and analytics, such as user engagement signals and conversion rates by keyword and search term, that can be applied to organic SEO strategies. On the other hand, SEO on-page and content optimisations on landing pages can positively affect user experience and quality scores for Google Ads.
Google’s Ad network is a diverse and evolving environment. For this reason, you need a team of experts to stay on top of all of the changes and updates that can have drastic effects on your campaign. As an agency, it’s our responsibility to provide you with guidance on how to best market your business in a digital economy. We take pride in providing you with a range of Google Ads services – from campaign setup to optimisation and reporting.
We take a collaborative approach to Google Ads campaign management, assuming command (if that’s what you’d like!) or providing you with a modular approach, working in tandem with your tech teams. You’re the expert on your business; we’re the experts when it comes to Ads. Let’s work together and earn clicks that turn into high-paying customers.
We’re confident you’ll walk away with a solid understanding of:
Why you’re not attracting your ideal clients.
How to structure your marketing strategies to work towards your long-term goals.
How to best allocate your marketing budget to achieve real growth for your business.
