New Centre Builds
Brand new childcare centres must open their doors with energy and momentum. In most cases, you need to begin your marketing at least 6 months prior during construction.
Childcare Marketing Agency
Struggling for occupancy?
Work with EDGE to make sure parents find you first.
We don’t just work with clients; we build lasting partnerships
Wondering how to grow your Early Learning Centre faster and easier through digital marketing?
Discover the exact childcare marketing framework we have used to increase occupancies and create waiting lists for over 300 Australian childcare centres.
Our approach to childcare marketing
We understand that a successful marketing strategy isn’t just about creating flashy ads or building a strong online presence. It’s about understanding your centre’s unique goals, target audience, and the competitive landscape.
Understand your business objectives in 30 minutes
Within your Childcare Occupancy Audit, we will create a strategic roadmap designed to increase your exposure, produce quality content that attracts potential customers and new leads, and enrol more children.
You will have some very powerful insights into where your growth opportunities are and feel much more empowered and educated about how you should be investing your time and money on your website and advertising.
Ready to unlock your childcare centre’s full potential? Schedule a free consultation today to learn how our Childcare Occupancy Audit can help you attract more families and increase enrolment.
If you are not at over 100% occupancy, it's time to rethink.
We have been working in the childcare sector for over 20 years and we haven’t just witnessed the industry’s change, but have been an integral part of childcare’s evolution.
EDGE has successfully transformed hundreds of childcare centres across Australia with smart campaigns and marketing automation strategies. What drives occupancy today is a completely different approach to what was successful only a short few years ago. New prospective parents are smart digital consumers and are engaged daily in modern technology that connects them with more information than ever before.
Whatever your marketing automation challenges are, rest assured that we have overcome your exact challenges with many other centres with similar marketing and occupancy goals.
Download Your Free eBook
If you’re curious about what EDGE has to offer, get a taste of the action with our free eBook “7 Steps to Supercharge your Childcare Centre Occupancy”.
What our client had to say
“Over the last month or so, our Kindergarten enquiries and enrolments have been increased immensely. We are now looking into 2 Kindergarten programs as we have a waiting list of about 12 children for Kindergarten. All of our Pre Kindy children are staying for Kindy next year and this room is full. We have 17 children that need to go to Kindergarten next year and due to Pre-Kindy being full, we cannot move them into Pre-Kindy at the present time”
Mary – Centre Director
Common FAQs about Childcare Centre Marketing
What is marketing in childcare?
Marketing for childcare services means leveraging the best digital marketing strategies, platforms, and tools to promote your business online. By understanding the best practices of the online landscape, the right team will be able to target parents, families, and guardians and run childcare marketing campaigns that connect your business with your ideal audience.
How can I promote my childcare business?
Digital marketing is a fantastic way to increase your business’s brand awareness and automate incoming traffic of parents and families who are interested in your childcare. We appreciate that you specialise in supportive, nurturing childcare services–so our digital marketing team can focus on bringing traffic to your business without you having to run campaigns online.
How do you market an early childhood program?
We suspect that your early childcare program is a localised service, meaning you want to market and connect with local families and prospective parents looking for nearby childcare providers. Relying on 20+ years of experience and best practices in the digital marketing space, we use tailored campaign tactics to position your business in front of the right audience online.
What is the most effective marketing tool for a childcare centre?
The most effective childcare marketing tools are the ones that help you find where your target audience is online and then create campaigns that display ads, graphics, and messaging that resonate with the same. In the parent and family space, many childcare service providers will opt to advertise on Google to ensure their business is one of the first local results that shows on the Google search results pages. Further to that, platforms like Google Adwords (Google Ads) can follow and display highly relevant leads to your childcare business at the right time in the right locations is another great way to market your childcare centre online.
Should I advertise my daycare on Facebook?
You should market your daycare where you know you’ll find the parents, guardians, and audience members looking for your exact service. If you offer highly location-specific childcare services, we recommend targeting leads in that designated geographic area. Fortunately, you can define the parameters of your Facebook or digital marketing campaign to ensure users shown your ads are in the right place.